Since 1977, American Eagle Outfitters has been known for its classic sportswear apparel and accessories. In 2006, the brand launched Aerie, a sub-brand offering bras, underwear, and loungewear. Originally known for selling classic preppy fashion like polo shirts, American Eagle has evolved towards a more bohemian, beachy aesthetic. Their inclusive size range ensures a fit for everyone. In fact American Eagle has gained popularity for its commitment to body positivity, inclusivity, and unretouched marketing photos. This approach has resonated with many customers, enhancing the brand’s appeal. Branded as American Eagle and AE, the company mainly targets teens but is also popular among young adults.
